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Sonya Noronha on the TechTO stage

Sonya Noronha

Director, Product Marketing, GeoComply

Product marketingOn TechTO stages since 2019

Sonya Noronha is Director of Product Marketing at GeoComply, the Canadian geolocation-compliance company. She was a product marketer at Sensibill, the Toronto fintech that put receipt data inside bank apps, and took the FintechTO stage in January 2019 to explain how a B2B2C company serves two customers at once without losing either.

On the TechTO stage ×1

First seen on the TechTO stage in 2019. Every talk is searchable — ask the archive about Sonya

In their words

there are two distinct consumers of our product and we have to be able to solve problems for both of them simultaneously without compromise

TechTO FintechTO, Jan 2019 · watch at 00:30

it didn't matter if we were a sales driven company or a marketing driven company or a product driven company all that mattered is that we were customer centric

TechTO FintechTO, Jan 2019 · watch at 04:48
A few quotes can’t cover everything Sonya said on the TechTO stage. 1,600+ talks are searchable.Ask about Sonya

Quick answers

What does Sonya Noronha do?

She leads product marketing at GeoComply. Earlier she was a product marketer at Sensibill, working on positioning and messaging for its bank-facing receipt platform.

What was her TechTO talk about?

Selling B2B2C — how to keep both the bank that buys the software and the consumer who uses it in view at the same time. Presented at FintechTO in January 2019.

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Maintained by TechTO · facts sourced and dated · last reviewed Aug 3, 2026