On the TechTO stage ×1
First seen on the TechTO stage in 2019. Every talk is searchable — ask the archive about Taylor ↗
In their words
There is more content to consume than ever before and multiple ways to watch it, so the traditional concept of primetime, or tune-in television, is really being flipped on its head. The viewer is really in control.
Over 70% of Canadians say that YouTube is actually the number one media destination that they go to learn something new.
Around the web ×1
Quick answers
Who is Taylor Jenkins?
YouTube's marketing lead for Canada at Google when she took the TechTO stage. The host introduced her that way at EntertainmentTO in May 2019, and Strategy quoted her under the same title that October, launching the YouTube Works awards for Canadian brands. No current role is published here because none could be verified from a first-party source.
What is "personal primetime"?
Her term for what replaced scheduled television. With more content than ever and several ways to watch it, she told the EntertainmentTO room, the viewer decides what and when — bingeing a Netflix series, a documentary, a favourite creator — and finds an engaged community around whatever they pick. She cited industry figures at the time putting new cable subscriptions and cord-cutting down 30 percent.
What did she say about how Canadians use YouTube?
That the platform's value is the range of it rather than its scale alone. She put over 500 hours of content uploaded every minute and more than two billion monthly active users on the record at the May 2019 panel, and said over 70 percent of Canadians name YouTube as the first place they go to learn something new — Shawn Mendes learning guitar from it before posting his own first video was her example. Figures as presented on stage in 2019.
What was her pitch for YouTube Music?
That a music service should carry the artist's whole world, not just the audio. The product had launched in Canada the year before, and her argument was that the official track, the music video, live performances, remixes and covers sitting in one place lets a listener go deeper on an artist instead of switching between platforms.