On the TechTO stage ×3
Tyler Handley of inkbox presents Driving Cost-effective Traffic at Scale
Watch on YouTube ↗
TechTO Raise of the Month: inkbox
Watch on YouTube ↗How to Build and Exit a Consumer Brand | TTW 2026
Watch on YouTube ↗First seen on the TechTO stage in 2017. Every talk is searchable — ask the archive about Tyler ↗
In their words
we treat our ad channels and our ad sets like an investment portfolio really diversifying it increases their efficiency at any sort of scale
you don't really have to over invest on the production quality it has to be passable but you really have to over invest on the story
we like to say that we operate in permanent beta but we sell temporary tattoos
as a founder one of your most important traits is as a storyteller like you have to be a good storyteller but you can't use that power to lie you can only use it to frame
have a couple throwaway pitches at the start of your financing that really helps kind of get those jitters out of the way and get feedback on your initial pitch so that when you go to pitch the funds you really want you got a lock down
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Quick answers
What is Tyler Handley known for?
Co-founding inkbox, the semi-permanent tattoo brand, and growing it to roughly $27M in net sales in 2021 before BIC acquired it for $65M upfront in January 2022.
What is Tyler Handley doing now?
He co-founded Olauto, a premium car fragrance brand launched in September 2025 with his brother Braden and cousins Dylan Bisignano and Victor Chimenti, backed by $150,000.
Is inkbox coming back?
BIC said in December 2025 it would close the Skin Creative division holding inkbox. In January 2026 Tyler and Braden Handley filed a letter of intent to buy the brand back, with TechTO co-founder Jason Goldlist. inkbox.com is selling again, but no source confirms the buyback closed.