Zak Hemraj

When you are bootstrapped, you are obsessed with your customers, because you know the value of every single customer relationship. You get really good at thinking about ROI — making trade-offs, like if I have one dollar, where do I put it?

There was a book we read early days called Lean B2B, and I remember this quote that always stuck with me: as soon as you have five raving fans that are paying you money, you have enough product-market fit. So just focus on that.

Raising venture I think was more about the injection of confidence than it was about the injection of capital. We raised about 9 million in 2018, and it was a going-for-it moment: we're going to accelerate product, build an executive team, stop being our quiet Canadian selves.

Here we are 11 years later and there's all these companies coming in saying Loopio is the old way of doing things. Hearing that as a founder is soul-crushing, because that's my job — to tell people that's the old way of doing things.