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About
Access 2 Insight is a Chicago-based data-driven-marketing consultancy founded in 2012 by Matt Johnson, David Rasho and Kristy Gibbs. It builds response models, segmentations and optimization for brands using SQL and SAS, without owning data or IP of its own. Its focus is helping consumer-packaged-goods companies build first-party data assets and target campaigns. Co-founder David Rasho described the approach, and a Unilever product-launch project run with Sampler, on the TechTO RetailTO stage in January 2019.
Backers
Access 2 Insight is a privately held consultancy (LLC); no external funding is reported. It does not own data or IP itself, working on client data with SQL and SAS.
Quick answers
What does Access 2 Insight do?
It is a data-driven-marketing and CRM consultancy that turns brands' first-party and campaign data into targeting, segmentation, modeling and measurement, working mainly with consumer-packaged-goods companies.
Who founded Access 2 Insight?
Matt Johnson, David Rasho and Kristy Gibbs, in Chicago in 2012. Kristy Gibbs is CEO; David Rasho and Matt Johnson are principals.
Where is Access 2 Insight based?
Chicago, Illinois. Co-founder David Rasho presented at TechTO's RetailTO event in Toronto in January 2019, but the company itself is Chicago-based.