The people
What they build
Open roles via the TechTO Job Board
Working at SqueezeCMM
Browse open roles across the community on the TechTO Job Board — Canada’s most connected tech network. SqueezeCMM’s roles show up here whenever they post.
Open roles on the TechTO Job Board ↗Jobs live on jobs.techto.org — the only structured source. We link to it rather than scraping career sites, so the board is always the source of truth.
On the TechTO stage
Jen Evans of SqueezeCMM presents Tech Reset
Watch on YouTube ↗Product Positioning | TechTO Special Event Panel
Watch on YouTube ↗Every talk is searchable — ask the archive about SqueezeCMM ↗
About
SqueezeCMM was a Toronto B2B SaaS company founded in 2013 that measured content marketing performance — attaching analytics to individual pieces of content so a marketer could see what a blog post, paper or video actually produced rather than reporting channel-level traffic. It was part of the Highline portfolio. In September 2015 Digital Journal Group, a Toronto marketing, media and technology investment firm and one of SqueezeCMM's own customers, acquired the company; the founding team stayed on and the brand continued to operate separately while DJG led product development. Co-founder Jen Evans presented at TechTO in January 2018, by then on a different subject — Tech Reset, the public-infrastructure initiative she went on to co-found as Tech Reset Canada.
Backers
SqueezeCMM was part of the Highline accelerator portfolio. Its investors beyond that were not confirmed in the sources checked; it was acquired by Digital Journal Group in September 2015.
Quick answers
What was SqueezeCMM?
A Toronto content marketing analytics platform founded in 2013. It measured performance at the level of individual content assets across channels, rather than reporting traffic by channel.
What happened to SqueezeCMM?
Digital Journal Group — a Toronto investment firm that was already a SqueezeCMM customer — acquired it in September 2015. The founders retained active roles and the brand continued operating separately.
Who founded SqueezeCMM?
Jen Evans and Adam Tanton, in Toronto in 2013. Evans also founded Sequentia Communications and B2B News Network and co-founded Tech Reset Canada.