Quick answers
Who is Adam Tanton?
A co-founder of SqueezeCMM. SqueezeCMM's own author page, checked in September 2026, says "Adam is the co-founder and CTO of SqueezeCMM," and BetaKit's September 16, 2015 acquisition story names "SqueezeCMM co-founder Adam Tanton."
What happened to SqueezeCMM?
BetaKit reported on September 16, 2015 that Digital Journal Group, a Toronto firm that invests in marketing, media and technology companies, acquired SqueezeCMM. SqueezeCMM was to keep operating as a separate brand, with its founders keeping an active role. Its website was still online in September 2026.
What did SqueezeCMM do?
It measured content marketing performance across platforms. In the BetaKit acquisition story, Tanton said the product freed content marketers from being tied to a single platform for metrics.
What is Adam Tanton doing now?
As of September 2026, his author bio on B2B News Network describes him as the site's co-founder and tech editor, with over 20 years in enterprise technology, and B2BNN's about page names him as its general manager.