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Working at Aviron Interactive
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About
Aviron Interactive makes connected fitness equipment built around game design and habit-forming psychology rather than the instructor-led classes common in the category. Andy Hoang is founder and CEO; Inessa Karlinsky is co-founder and CMO. The business was B2B before pivoting to consumers, went through Y Combinator's W21 batch, and raised a US$4.5-million round in August 2021 from Samsung Next, Formic Ventures, Global Founders Capital and Y Combinator. A C$23.6-million Series A led by New York's Stripes followed, with Global Founders Capital, Formic Ventures, Behind Genius Ventures and 24 Hour Fitness founder Mark Mastrov participating, taking total funding to about C$30 million. The Strong Series rower launched in October 2022 and the line has since extended into a bike and a treadmill. On the TechTO: Together stage in December 2022, Karlinsky described Aviron as a direct-to-consumer hardware and software business — rare for Canadian tech — said the company grew 6x in 2021 and was on track for 2.5x in 2022, and put its argument plainly: it is not the Peloton of rowing, because the motivation comes from play rather than from a coach.
Backers
Stripes led the Series A. Earlier and follow-on investors include Samsung Next, Formic Ventures, Global Founders Capital, Behind Genius Ventures, Y Combinator (W21) and 24 Hour Fitness founder Mark Mastrov.
Quick answers
What does Aviron Interactive make?
Connected fitness equipment — rowing machines, a bike and a treadmill — built around video-game design and habit-forming psychology rather than instructor-led classes.
Who runs it?
Andy Hoang is founder and CEO; Inessa Karlinsky is co-founder and chief marketing officer.
Where does Aviron sell?
Mostly in the United States, direct to consumers — which is why, as Karlinsky put it on the TechTO stage in 2022, most Canadians have not heard of it. It is also carried by Best Buy Canada.
How much has Aviron raised?
About C$30 million in total, including a US$4.5-million round in August 2021 and a C$23.6-million Series A led by Stripes.