Inessa Karlinsky

CMO & Co-founder, Aviron Interactive

Connected fitnessTorontoOn TechTO stages since 2022

Inessa Karlinsky is co-founder and chief marketing officer of Aviron Interactive, a Toronto company that makes a connected rowing machine built around game design and habit-forming psychology rather than instructor-led classes. She runs its growth, brand and partnerships. At TechTO in 2022 she argued that disciplined ad testing, not growth hacks, drives early consumer growth.

On the TechTO stage ×1

TECHTO13:56

A Candid Conversation with Inessa Karlinsky of Aviron

TechTO · December 2022

Watch on YouTube ↗

First seen on the TechTO stage in 2022. Every talk is searchable — ask the archive about Inessa ↗

In their words

we are not the Peloton of rowing because we don't use classes like a lot of connected Fitness we actually use habit-forming psychology and game design to make working out fun and even addictive

TechTO, Dec 2022 · watch at 0:34 ↗

so the key to success there are no growth hacks there's no magic formulas there is no agency that's going to fix it for you testing testing testing and moving quickly

TechTO, Dec 2022 · watch at 3:27 ↗

A few quotes can’t cover everything Inessa said on the TechTO stage. 1,600+ talks are searchable.Ask about Inessa ↗

More from TechTO ×1

Newsletter

December 9, 2022: Meet the Founders who have had massive exitsThe TechTO newsletter · mentions Inessa

2022

Around the web ×1

Podcast

EP #122: The Psychology of Game Design and Building a Fitness Entertainment BrandEveryday Endorphins

2024

Quick answers

What does Aviron make?

A connected rowing machine that uses video-game design and habit-forming psychology instead of instructor-led classes. It went through Y Combinator's W21 batch.

What is Inessa Karlinsky's role?

Co-founder and chief marketing officer, running growth, brand and partnerships; Andy Hoang is founder and CEO.

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Maintained by TechTO · facts sourced and dated · last reviewed Jul 23, 2026