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Bananatag

Bananatag was a Kelowna software company whose email-tracking side project grew into internal-communications software for large enterprises, including Fortune 500 companies. Co-founded in 2011 by Isaac Oslund and brothers Corey and Chris Wagner, it merged with the German firm Staffbase in 2021.

Internal comms softwareKelownaFounded 2011staffbase.com
~100employees across two offices (Feb 2020, on stage)TechVancouver stage 2020-02-03
350%three-year revenue growth (2020)Techcouver 2020-10-19

The people

Isaac OslundCo-founder & CTO, Bananatag · 1 TechTO talk
CW
Corey WagnerCo-founderprofile coming
CW
Chris WagnerCo-founderprofile coming

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Working at Bananatag

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About

Bananatag was founded in Kelowna in 2011 by Isaac Oslund and brothers Corey and Chris Wagner. What began as a weekend project to track whether sales emails were opened became internal-communications software used by companies such as McDonald's, General Electric and American Airlines. Operating offices in Kelowna and Vancouver, it merged with Germany's Staffbase in 2021 and now trades under the Staffbase name.

Quick answers

What did Bananatag do?

It grew from email-open tracking into internal-communications software used by Fortune 500 companies.

What happened to Bananatag?

It merged with the German firm Staffbase in 2021 and now operates as Staffbase.

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Maintained by TechTO · facts sourced and dated · last reviewed Jul 23, 2026