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On the TechTO stage
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About
Brizi started in 2014 chasing drones. Anna Hu told the TechTO stage in 2017 that the team built the first interactive camera system for social settings — the Rogers fan cam floating above the Rogers Cup, where you could point it at yourself with your phone and take an aerial selfie. Then the FAA and Transport Canada wrote rules about where drones could fly, and the business would not scale. Brizi pivoted to stationary cameras and sold them to sports teams and tennis tournaments instead. By 2019 it had deployed across four continents, grown to 22 people and signed a strategic partnership with Canon USA. In January 2020 it launched in Athens, Rotterdam and Hokkaido inside a month; weeks later COVID cancelled live sport and the revenue went to zero. The team pivoted to zoo cameras, spun zoolife out in October 2022, and on 4 September 2024 the original fan-engagement business announced it was becoming AMPLIFi, with Sami Dalati as CEO. The Brizi name is retired; brizicam.com now points at amplificam.com.
Backers
Hu said on the TechTO stage that Brizi closed a $2.5M equity round in 2018 and had taken part in Techstars; AMPLIFi's own site describes the company as venture-backed with Boston Techstars recognition and a Canon alliance. No investor names are confirmed by a primary source — treat the investor list as unknown.
Quick answers
What did Brizi do?
It installed cameras in stadiums and arenas that fans could control from their phones — point the lens at your own seat and take the shot. It worked with sports properties including the NBA, NHL, Grand Slam tennis and the Special Olympics.
Does Brizi still exist?
Not under that name. On 4 September 2024 Brizi Inc. announced it was becoming AMPLIFi, with Sami Dalati as CEO. The fan-camera business continues as AMPLIFiCAM in Toronto.
What is Brizi's connection to zoolife?
zoolife is Brizi's second pivot. After COVID zeroed the stadium business in March 2020, the team pointed its cameras at zoo habitats instead, and co-founder Anna Hu spun zoolife out as a separate company in October 2022.