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About
Organ's claim to the subject is direct: he was founding chief executive of Eloqua, which established marketing automation and sold to Oracle, and he founded Influitive, which built the advocate-marketing category and where he is now chairman. Categorynauts turns that into a service — coaching the chief executive, working the strategy, and aligning the executive team around a category the company is trying to define rather than a market it is trying to enter. The practice publishes its own metrics for the work: clients averaging 55 employees, $100M in client funding raised, and two acquisitions. Organ, who has a master's in neuroscience from Northwestern and consulted at Bain before any of this, is founder, chief executive and head coach.
Backers
A coaching practice rather than a venture-backed company. No investors are named on its site or in the sources read.
Quick answers
What is Categorynauts?
Mark Organ's coaching practice for chief executives building market categories. It sells CEO coaching, category strategy and executive-team alignment, mostly to growth-stage software companies.
Who runs it?
Mark Organ, its founder, chief executive and head coach. He was founding CEO of Eloqua, which Oracle bought, and founder of Influitive, where he is chairman.
What does it claim for its work?
On its own site: client companies averaging 55 employees, $100M in funding raised across those clients, and two acquisitions.
Who from Categorynauts is in this directory?
Mark Organ, its founder, who presented at TechTO in July 2016 on advocacy as business fuel — then running Influitive.