On the TechTO stage ×1
First seen on the TechTO stage in 2016. Every talk is searchable — ask the archive about Mark ↗
In their words
build Advocates and mobilize them it's all you have to do to be successful in life
the messenger is the message
if you're just going to be here you're probably going to be dead because this is still a small City at the end of the day
Around the web ×1
Quick answers
What is Mark Organ known for?
Building two software categories. He was founding CEO of Eloqua, which effectively defined marketing automation and was acquired by Oracle for $871 million, then founded Influitive in 2010 around customer advocacy.
What was his TechTO talk about?
The evolution of marketing and the weight of word of mouth — his case being that the message comes from the messenger, and that a company can be built by harnessing that.
What is Categorynauts?
Organ's current venture: a global community of category-creating leaders, alongside coaching CEOs on finding and dominating a category.