The people
What they build
Open roles via the TechTO Job Board
Working at CrowdRiff
Browse open roles across the community on the TechTO Job Board — Canada’s most connected tech network. CrowdRiff’s roles show up here whenever they post.
Open roles on the TechTO Job Board ↗Or their own careers page: crowdriff.com/careers ↗Jobs live on jobs.techto.org — the only structured source. We link to it rather than scraping career sites, so the board is always the source of truth.
On the TechTO stage
The Tourism Marketing Tech Stack
Watch on YouTube ↗
TechTO's Founders Journey Series | ft. Dan Holowack of CrowdRiff
Watch on YouTube ↗Breakout Session: Working at Crowdriff | TechTO Talent
Watch on YouTube ↗Every talk is searchable — ask the archive about CrowdRiff ↗
About
CrowdRiff indexes photos and video shared by travellers and local creators and puts them into a search engine destination marketers can query — 'family hiking at sunset with their dog' — instead of commissioning staged photo shoots. Holowack found that market only after trying consumer subscriptions and then large enterprise contracts, both of which he described on the TechTO stage as hard ways to build a business. The company bootstrapped to $1M ARR before raising a seed round in 2016 and a Series A led by Leaders Fund in 2018. It later added Localhood, a creator brand whose app has local creators producing original short-form video for destinations.
Backers
Leaders Fund (Series A lead), Gibraltar, High Alpha, BDC Capital; Foundation Capital and Alpha Capital in earlier rounds · US$11.6M Series A (2018) after a $2.6M CAD seed (2016)
More from TechTO ×4
Quick answers
What does CrowdRiff do?
It indexes photos and short-form video from travellers and local creators into a searchable library that travel brands use to market a destination. 900+ destinations use it.
Who founded CrowdRiff?
Dan Holowack and Abhinav Ajgaonkar. Holowack is CEO; Ajgaonkar is CTO. Both are still with the company.
Who are CrowdRiff's customers?
Mostly destination marketing organizations — 'the CMO of a destination,' as Holowack put it on the TechTO stage — plus hotels, resorts, attractions and cruise lines. Contracts ran roughly $10-30K a year when the company found its niche.
How much has CrowdRiff raised?
A $2.6M CAD seed in 2016 and a US$11.6M Series A led by Leaders Fund in 2018, after bootstrapping to $1M ARR. Holowack also disclosed an unannounced US$5M round in 2019 on the TechTO stage.