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Dialogue

Dialogue is a Montreal virtual healthcare company founded in 2016. It sells employers a per-employee subscription: members chat with a nurse in the app, then consult a doctor and get a prescription. It also runs EAP, mental health, and wellness programs, and says over 8 million Canadians have access. Sun Life acquired it in October 2023.

Digital HealthMontrealFounded 2016dialogue.co
8M+Canadians with access to Dialogue's services; the company says this is roughly 20% of the populationDialogue about page (retrieved 2026-07-14)
52,000+Canadian organizations using DialogueDialogue homepage (retrieved 2026-07-14)
$5.15/shareSun Life's take-private price, ~$365M CAD fully diluted equity value; announced July 2023, closed October 2023BetaKit, 2023-07-26
900+employees and practitioners at the time of the Sun Life dealBetaKit, 2023-07-26
4 provinceswhere Dialogue operated when Smirnov spoke, one year after foundingTechTO stage 2017-06-01

The people

Alexis SmirnovCo-founder & CTO · 1 TechTO talk
CH
Cherif HabibCo-founder & CEOprofile coming

What they build

Primary CareVirtual consultations with clinicians for common medical issues, part of Dialogue's Integrated Health Platform.Product page ↗
Mental Health+Integrated, personalized mental health care delivered through the same platform.Product page ↗
Employee Assistance Program (EAP)Digital-first employee assistance and wellness services sold to employers as a benefit.Product page ↗
WellnessPreventive program aimed at helping members adopt healthy habits.Product page ↗

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On the TechTO stage

Every talk is searchable — ask the archive about Dialogue

About

Dialogue started in 2016 in Montreal, co-founded by CEO Cherif Habib and CTO Alexis Smirnov. Presenting at TechTO in June 2017, when the company was one year old, Smirnov described the model as a corporate benefit: employers buy a subscription priced per employee per month, and members start by chatting with a nurse before a consultation with a doctor, prescription included. At the time Dialogue operated in four provinces. Smirnov framed the company as a 'med tech hybrid' — from the outside it looks like a medical clinic, from the inside like a software startup — and said that owning the full technology stack, building privacy and security in from day one, and merging clinical and engineering teams were the things that made it work. Dialogue has since grown into an integrated health platform spanning primary care, mental health, employee assistance, and wellness. It IPO'd on the TSX in 2021, and Sun Life agreed to acquire it in July 2023 at $5.15 per share, valuing the equity at roughly $365 million CAD; the deal closed in October 2023 and Dialogue operates as a standalone entity with its head office in Montreal. Its own site says over 8 million Canadians have access to its services, across 52,000+ Canadian organizations.

Backers

Dialogue listed on the TSX in 2021. Sun Life, already a ~23% shareholder, agreed in July 2023 to buy the rest at $5.15 per share and closed in October 2023, taking ownership to about 95% and delisting the company. Dialogue operates as a standalone entity within Sun Life Canada.

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Quick answers

What does Dialogue do?

Dialogue is a Canadian virtual healthcare company. Employers buy it as a benefit, priced per employee per month; members open the app, chat with a nurse, and are routed to a doctor consultation and a prescription if needed. It also offers mental health, employee assistance, and wellness programs on the same platform.

Who owns Dialogue?

Sun Life. It agreed in July 2023 to acquire Dialogue at $5.15 per share — roughly $365 million CAD fully diluted — and closed in October 2023, lifting its stake from about 23% to 95% and delisting the company from the TSX. Dialogue keeps its Montreal head office and operates as a standalone entity.

Who founded Dialogue?

Cherif Habib (CEO) and Alexis Smirnov (CTO) are the two co-founders listed on Dialogue's own about page. Smirnov told TechTO in June 2017 that the company was one year old, putting the founding in 2016. Other sources also name Anna Chif as a co-founder.

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Maintained by TechTO · facts sourced and dated · last reviewed Jul 14, 2026