Dimensional

Saeid Fard went from management consulting to product management at Expedia to six or seven years at a career-testing startup in Vancouver, where he picked up psychometrics almost by accident — he has said he knew nothing about personality science before joining and had no psychology background. Dimensional came out of that. Rather than write its own tests, it uses publicly available assessments that already carry validation studies behind them, then layers technology on top to derive further insight. The design borrows from video games: users pick a world to explore, start with temperament, and unlock discoveries — individual traits like agreeableness, then patterns that combine several. Fard pitched the company on the TechTO stage in June 2020 as a last-minute stand-in for a scheduled guest, walking through the deck live while Alex Norman gave investor feedback in real time.