ecosystem / people / saeid-fard
Saeid Fard on the TechTO stage

Saeid Fard

Founder & CEO, Dimensional

Consumer softwareTorontoOn TechTO stages since 2020

Saeid Fard is the founder and CEO of Dimensional, the Toronto personality-science app that turns validated psychometric assessments into a game-like path of self-discovery. He came to the field sideways — management consulting, then product at Expedia, then six or seven years at a Vancouver career-testing startup where he learned psychometrics.

On the TechTO stage ×1

First seen on the TechTO stage in 2020. Every talk is searchable — ask the archive about Saeid

In their words

We're not actually developing any tests from scratch. We're using publicly available assessments, from the literature or institutions that have done open-source assessments, with a lot of existing validation studies around them.

TechTO Founders & Funding, Jun 2020 · watch at 23:11

Instead of thinking about it as just a personality test, pen and paper, the modality we're thinking about is actually kind of video games.

TechTO Founders & Funding, Jun 2020 · watch at 24:15

It's actually why I don't believe in using personality tests for the purposes of selection. The instant you introduce incentives for people to game the system, there's a lot of things you can do.

TechTO Founders & Funding, Jun 2020 · watch at 28:59
A few quotes can’t cover everything Saeid said on the TechTO stage. 1,600+ talks are searchable.Ask about Saeid

More from TechTO ×2

Around the web ×1

Quick answers

What is Saeid Fard known for?

Founding Dimensional, a Toronto app that applies personality science to self-knowledge. Users work through validated assessments presented as worlds to explore, unlocking insights about traits, strengths and values as they go.

How did he get into personality science?

Accidentally. He told TechTO he knew nothing about it before joining a career-testing startup in Vancouver, where he spent six or seven years after management consulting and a product role at Expedia, and picked up psychometrics on the job.

Does he think personality tests should be used in hiring?

No. He told TechTO he does not believe in personality testing for selection, because attaching an incentive to the result gives people every reason to game their answers.

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Maintained by TechTO · facts sourced and dated · last reviewed Aug 11, 2026