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Isobar

Isobar was a global digital agency network formed in 2003 and owned by Dentsu. In June 2022 Dentsu retired the brand, folding Isobar, 360i and DentsuMB into a single creative network called Dentsu Creative. Its brand experience lead spoke at TechTO's marketing event in February 2020.

AdvertisingFounded 2003dentsu.com
June 2022Dentsu merged Isobar, 360i and DentsuMB into a single global creative network, Dentsu Creative, retiring the individual brandsStrategy, 2022-06-20

The people

What they build

Digital creative and brand experience
Campaign strategy
Influencer and content marketing

Open roles via the TechTO Job Board

Working at Isobar

Browse open roles across the community on the TechTO Job Board — Canada’s most connected tech network. Isobar’s roles show up here whenever they post.

Open roles on the TechTO Job Board ↗Or their own careers page: dentsu.com/careers ↗

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On the TechTO stage

Every talk is searchable — ask the archive about Isobar

About

Isobar was Dentsu's digital-first creative network, formed in 2003 and operating in markets including Canada. In June 2022, at Cannes, Dentsu consolidated its creative agency brands — Isobar, 360i and DentsuMB among them — into one global network, Dentsu Creative, and the Isobar name was retired as a standalone agency brand. Charlie Almond, then VP of brand experience and strategy, took the TechTO marketing stage in February 2020 with a talk called ‘Influencer is a dirty word’, tracing today's mistrust of influencers back to the mid-2000s, when he ran PR for Gillette in the UK and traditional lifestyle journalists objected to bloggers being invited on the same press trips.

Backers

A Dentsu-owned agency network throughout its life; retired as a brand into Dentsu Creative in 2022.

Quick answers

Does Isobar still exist?

Not as a standalone brand. Dentsu folded Isobar, 360i and DentsuMB into a single global creative network, Dentsu Creative, in June 2022.

What was Isobar?

A digital-first creative agency network formed in 2003 and owned by Dentsu, working across brand experience, campaign strategy and digital creative.

What did its speaker argue at TechTO?

Charlie Almond drew a parallel between the mid-2000s backlash against bloggers on press trips and the current mistrust of influencers — in both cases, he argued, the incumbent media resented the newcomer's independence.

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Maintained by TechTO · facts sourced and dated · last reviewed Aug 9, 2026