The people
What they build
Open roles via the TechTO Job Board
Working at Abacus Agency
Browse open roles across the community on the TechTO Job Board — Canada’s most connected tech network. Abacus Agency’s roles show up here whenever they post.
Open roles on the TechTO Job Board ↗Or their own careers page: abacus.agency/careers ↗Jobs live on jobs.techto.org — the only structured source. We link to it rather than scraping career sites, so the board is always the source of truth.
On the TechTO stage
Every talk is searchable — ask the archive about Abacus Agency ↗
About
Abacus was founded in Toronto by Peter Reitano, previously president of the digital agency Spark, and Jeff Goldenberg, previously head of growth at Borrowell. BetaKit covered its launch in November 2016 as a venture-backed Facebook marketing agency built to arm startups with data, funded by a seed round of under $1M from Vitality Capital. The agency has since widened from paid social into brand and creative work, and its published case studies include Starbucks, Campbell's, Pizza Pizza and Sportsnet. Ian Martins, then its COO, spoke at TechTO's marketing event in July 2019 on why television advertising has to be made differently now that the captive 30-second audience is gone.
Backers
Raised a sub-$1M seed round from Vitality Capital in 2016. No later financing is on the public record, and the agency does not publish an ownership statement.
Quick answers
What is Abacus?
A Toronto advertising agency that combines brand-building with performance marketing. It began in 2016 as a data-led Facebook advertising agency aimed at startups and has since broadened into brand, creative and media work.
Who founded it?
Peter Reitano, formerly president of the digital agency Spark, and Jeff Goldenberg, formerly head of growth at Borrowell, per BetaKit's November 2016 coverage of its seed round.
Who spoke for Abacus at TechTO?
Ian Martins, then the agency's COO, presented ‘TV vs Digital Advertising’ at TechTO's marketing event in July 2019. He is now EVP and managing director of Zenith Canada.