ecosystem / people / peter-reitano
P

Peter Reitano

Co-founder, Abacus Agency

Advertising

Peter Reitano co-founded Abacus, a Toronto advertising agency, with Jeff Goldenberg in 2016, after serving as president of the digital agency Spark. BetaKit reported in November 2016 that Abacus launched as a Facebook ads agency for startups with a sub-$1M seed round from Vitality Capital. He later co-founded the cannabis product company High12 Brands.

Peter hasn’t spoken on a TechTO, TechVancouver or TechWaterloo stage. This profile is here because Peter co-founded Abacus Agency, which appears in 1 talk in the archive.

Around the web ×1

Podcast
TBLP042 | Peter Reitano: Grow and Elevate AllThe Business Leadership Podcast
2018

Quick answers

Who founded Abacus?

BetaKit reported on 2016-11-24 that Abacus was founded by Peter Reitano, former president of the digital agency Spark, and Jeff Goldenberg, most recently head of growth at Borrowell.

How was Abacus funded at launch?

BetaKit reported on 2016-11-24 that Abacus raised institutional funding from Vitality Capital in the sub-$1 million seed range.

What else has Peter Reitano founded?

In an ADCANN interview published 2021-05-20, Reitano said Abacus had worked with about 30 cannabis companies before he and his team founded their own cannabis product company, High12 Brands, in 2018.

What did Abacus focus on when it started?

ADCANN's 2021-05-20 interview says Reitano launched Abacus around 2016 to help brands scale using advanced Facebook advertising.

Suggest an edit
This is you? Claim this profileAsk to be removed
Know someone who belongs here? Suggest a profile
Maintained by TechTO · facts sourced and dated · last reviewed Sep 18, 2026