Around the web ×1
Quick answers
Did Jeff Goldenberg co-found Abacus?
Yes. BetaKit, 2016-11-24, reports Abacus was founded by Peter Reitano, former president of digital agency Spark, and Jeff Goldenberg, then head of growth at Toronto fintech Borrowell.
What was his role at Abacus?
BetaKit, 2016-11-24, names him chief strategy officer alongside CEO Peter Reitano. The abacus.agency site, checked 2026-09-20, publishes no team or leadership page, so no present-day title can be confirmed.
Is Abacus still an independent agency?
Strategy (strategyonline.ca), 2023-01-26, reports Abacus merged with Studio Sophomore to launch Academy, led by partners Chelsey Burnside, Sabrina Babooram, Abacus CEO Peter Reitano and Cainan Querido. Goldenberg is not named among them. The abacus.agency site, checked 2026-09-20, is still online but its press page stops at 2022-08-18.
What has he written?
ProductHood's interview with him, checked 2026-09-20, identifies him as co-founder of Abacus and co-author of The Growth Hacker's Guide to the Galaxy, and as an entrepreneur-in-residence at MaRS Discovery District.