The people
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Working at Later
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About
Later started at a 2014 Vancouver hackathon as Latergramme, a tool to schedule Instagram posts, and rebranded to Later in 2016. Co-founded by Ian MacKinnon and built through the Launch Academy incubator, it grew to roughly US$40M in annual revenue on about US$1.5M raised, and was acquired by the influencer-marketing firm Mavrck in 2022; the combined company kept the Later name.
Backers
Raised about US$1.5M; built through the Launch Academy incubator; acquired by Mavrck in 2022.
Quick answers
What is Later?
A social-media scheduling and marketing platform, best known for Instagram, that started as a Vancouver hackathon project called Latergramme.
What happened to Later?
It reached about US$40M in annual revenue on roughly US$1.5M raised and was acquired by Mavrck in 2022.