The people

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About
Hive.co was founded in Kitchener in 2014 by Ian Roberts and Patrick Hannigan and went through Y Combinator's summer 2014 batch. It started as a ticketing product, then pivoted to marketing automation, and now runs email, SMS and advertising campaigns for event- and music-focused brands, integrating with partners such as Ticketmaster and Shopify.
Backers
Y Combinator (Summer 2014 batch).
Quick answers
What is Hive.co?
A Kitchener marketing-automation company offering email, SMS and CRM tools for event promoters, festivals and musicians.
Who founded it?
Ian Roberts and Patrick Hannigan, in 2014. It went through Y Combinator and began as a ticketing product.