On the TechWaterloo stage ×1
First seen on the TechWaterloo stage in 2016. Every talk is searchable — ask the archive about Ian ↗
In their words
learned before these two lessons and that's that you need to make sure you're talking to the right customer before any of this matters
your Market needs to be big enough all the people or at least a lot of the people in the market need to share the problem that you're solving
advice in this area is kind of itching your own scratch so pick a problem that you personally have
Quick answers
What is Hive.co?
A Kitchener marketing-automation company offering email, SMS and CRM tools for event promoters, festivals and musicians. It went through Y Combinator's summer 2014 batch.
Who founded it?
Ian Roberts and Patrick Hannigan, in 2014. It began as a ticketing product before pivoting to fan marketing.