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On the TechTO stage
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About
Alyssa Atkins started Lilia in 2019 after deciding to freeze her own eggs at 29 — a decision she traced on stage to a ten-year relationship ending at 27 and learning her stepmother had gone through early menopause at 36. She found the process opaque and isolating and built the company to fix that. Lilia went through Y Combinator's Winter 2020 batch. It launched as an at-home fertility hormone test, then narrowed to an egg-freezing concierge: matching women to vetted doctors, handling scheduling and research, and publishing clear prices. Atkins says it reached about $850,000 in revenue without paid advertising, and it was covered by Forbes, Elle, Vogue and The Globe and Mail. She later wound it down, concluding the only path to venture scale was operating clinics and that the egg-freezing market was too small to support that; an acquisition offer from an industry incumbent fell through over a visa issue.
Backers
Lilia went through Y Combinator's Winter 2020 batch. Atkins said on stage in March 2020 that the company had raised a pre-seed round the previous summer. Other investors are not sourced here.
Quick answers
Is Lilia still operating?
No. Y Combinator lists the company as inactive, and founder Alyssa Atkins has publicly described winding it down. Note that hellolilia.com is still online with pricing and a login page, which can give the impression the service is running.
How much did egg freezing cost through Lilia?
Lilia's site lists $9,500 including medications through its partner clinics, against a standard clinic cost of $15,000, with NYC at $10,500 and $1,000 more for women over 35 or with low ovarian reserve. The company said the process took about 14 to 16 days.
What was an 'egg securing celebration'?
A tradition Atkins invented and described at TechTO in 2020: a party marking freezing your eggs, the way other life milestones get marked. She threw the first one for herself two months before the talk and said it was the world's first and only at that point.