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Working at PatientNow
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About
PatientNow sells the operating system for a medical aesthetics practice: clinical documentation, scheduling and operations, patient engagement, digital marketing, before-and-after imaging, and payments. It reports more than 5,000 active medical aesthetics and wellness locations worldwide. Keri Gohman was appointed CEO in March 2025, arriving from a career across Xero, Capital One, Intuit and Bain Capital Ventures — as president of Xero Americas she oversaw a turnaround that tripled subscribers and grew revenue more than fivefold. In 2025 the company acquired Recura, an AI platform that fields patient enquiries, follows up and books appointments. Gohman appeared at TechTO in July 2021 in a session on Relay Financial and Bain Capital Ventures, before joining PatientNow.
Backers
Privately held; no current ownership or funding detail was sourceable.
Quick answers
What does PatientNow do?
It sells practice management software to medical aesthetics and wellness clinics — charting, operations, patient engagement, marketing, imaging and payments — across more than 5,000 locations.
Who runs PatientNow?
Keri Gohman, appointed CEO in March 2025. She previously led Xero Americas and worked at Capital One, Intuit and Bain Capital Ventures.
Did PatientNow take the TechTO stage?
No. Keri Gohman's July 2021 TechTO appearance came during her time at Bain Capital Ventures, before she joined PatientNow.