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PolicyMe

PolicyMe is a Toronto insurtech that sells term life insurance direct to Canadians online and underwrites it with carrier partners. Founded in 2018 by Andrew Ostro and Laura McKay, it has raised roughly $37M CAD and is extending from life insurance into home and auto.

InsurtechTorontoFounded 2018policyme.com
$30M CADraised across equity and debt between 2023 and 2025, labelled its Series BBetaKit
$18M CADSeries A (2022)BetaKit

The people

AO
Andrew OstroCo-founder & CEOprofile coming
LM
Laura McKayCo-founderprofile coming

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Working at PolicyMe

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On the TechTO stage

Every talk is searchable — ask the archive about PolicyMe

About

Andrew Ostro trained as an actuary and then consulted to global insurers before starting PolicyMe in 2018. His argument on the TechTO stage in June 2026 was that life insurance resists innovation for structural reasons, not cultural ones: the events being priced are rare, policies cannot be repriced or cancelled once sold, and it can take five to seven years of data before a carrier learns whether it made a mistake. That feedback lag, plus the need for a balance-sheet partner, is what keeps new entrants out — and understanding it from the inside is what he credits for getting carriers comfortable.

Backers

Blue Cross Life Insurance Company of Canada and Securian Canada among the strategic investors in the Series B tranches

Some figures are founder-stated, not independently confirmed

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Quick answers

What does PolicyMe sell?

Term life insurance bought directly online, underwritten with carrier partners, plus an expanding suite that now reaches into home and auto.

Why is life insurance hard to disrupt?

Ostro's answer on the TechTO stage: the insured events are rare, policies cannot be repriced or cancelled once sold, and a carrier may sell five to seven years of policies before the data shows a pricing mistake. That makes incumbents structurally slow to take risk.

Who founded PolicyMe?

Andrew Ostro and Laura McKay, in 2018. Ostro is CEO and was an actuary and insurance consultant before starting the company.

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Maintained by TechTO · facts sourced and dated · last reviewed Aug 5, 2026