The people
What they build
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Working at PostBeyond
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On the TechTO stage
Ivan Tsarynny of PostBeyond presents Customer Success: The Engine of Growth
Watch on YouTube ↗
SalesTO panel on Social Selling
Watch on YouTube ↗Every talk is searchable — ask the archive about PostBeyond ↗
About
PostBeyond was founded in Toronto in 2013 to solve a narrow problem: companies wanted their employees sharing marketing content on LinkedIn and elsewhere, and had no clean way to supply it or measure what happened. The product gives employees and channel partners a queue of approved posts and tracks reach and engagement back to the business. Ivan Tsarynny — later the co-founder and CEO of the Toronto security company Feroot — ran customer success there and took the TechTO stage in October 2015 to make the case that customer success, not sales, is what drives growth in a subscription business. In the twelve months before it was acquired, PostBeyond grew revenue more than 35 percent and its customer count by nearly 50 percent. Influitive Corp. acquired the company on 8 December 2021, keeping the product line under the PostBeyond name.
Backers
Venture-backed before the acquisition; acquired by Influitive Corp. on 8 December 2021
Quick answers
What does PostBeyond do?
It supplies a company's employees and channel partners with approved content to post on their own social accounts, and reports on the reach and engagement that follows. The category is usually called employee advocacy or social selling.
What happened to PostBeyond?
Influitive Corp., another Toronto company, acquired it on 8 December 2021. The product continues under the PostBeyond name.
Who spoke for PostBeyond at TechTO?
Ivan Tsarynny, in October 2015, on customer success as the engine of growth. He went on to co-found the Toronto browser-security company Feroot in 2017 and has spoken at TechTO twice more since.