ecosystem / companies / rewardstream

RewardStream

RewardStream was a Vancouver referral-marketing company whose refer-a-friend software ran programs for telecoms, banks and e-commerce brands. Founded in 1999 as a custom loyalty shop, it listed on the TSX Venture Exchange and was acquired by UK referral firm Buyapowa in 2018.

Acquired

Marketing TechnologyVancouverFounded 1999

The people

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Working at RewardStream

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On the TechVancouver stage

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About

RewardStream started in 1999 building custom loyalty programs for large brands, and spent its first twelve years on that work before productising it as refer-a-friend software. Under CEO Rob Goehring it went public on the TSX Venture Exchange as REW and signed brands including Boost Mobile, Virgin Mobile and Envision Financial. Shareholders approved the sale of the referral and reward business in July 2018 and UK-based Buyapowa acquired it. Goehring brought his early-stage lessons to the TechVancouver stage in December 2017, months before the deal closed.

Backers

Publicly traded on the TSX Venture Exchange (REW) before the 2018 sale to Buyapowa

Some figures are founder-stated, not independently confirmed

Quick answers

What was RewardStream?

A Vancouver company whose software ran refer-a-friend programs for telecom, financial services and e-commerce brands. It no longer operates independently.

What happened to RewardStream?

Buyapowa, a UK referral-marketing company, acquired the referral and reward business in 2018 after shareholder approval that July.

Who ran it?

Rob Goehring was CEO through the sale. He now runs Wisr AI in Vancouver.

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Maintained by TechTO · facts sourced and dated · last reviewed Aug 2, 2026