The people
What they build
Open roles via the TechTO Job Board
Working at SapientRazorfish
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On the TechTO stage
Every talk is searchable — ask the archive about SapientRazorfish ↗
About
SapientRazorfish was Publicis Groupe's digital and customer-experience agency, formed in 2016 by merging two of the group's businesses — SapientNitro and Razorfish — under SapientNitro chief executive Alan Wexler. It no longer exists as a brand. In 2019 Publicis consolidated SapientRazorfish and Sapient Consulting into Publicis Sapient, a single digital business transformation agency led by Nigel Vaz. Andrew Kirby spoke for SapientRazorfish at TechTO MarketingTO in January 2018, tracing how the balance of power between agencies and their clients shifted from the mid-1990s onward as the internet grew up. He is now managing director for North America at Apply Digital.
Backers
It was a Publicis Groupe agency throughout its existence. Publicis Groupe is listed on Euronext Paris.
Quick answers
Does SapientRazorfish still exist?
No. Publicis Groupe retired the brand in 2019, merging it with Sapient Consulting to create Publicis Sapient. Work and staff moved across; the name did not.
How was SapientRazorfish created?
Publicis Groupe merged two agencies it already owned, SapientNitro and Razorfish, in 2016, putting SapientNitro's chief executive Alan Wexler in charge of the combined business.
What did SapientRazorfish say on the TechTO stage?
In January 2018 Andrew Kirby walked through how agency-client relationships changed as the internet matured from the mid-1990s, and where the balance of value moved at each stage.