The people
What they build
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Working at SteadfastBeta
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On the TechTO stage
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About
SteadfastBeta did user research for companies that needed to know whether they were building the right thing. Alec Levin described it from the TechTO stage in November 2015 in one line — a user research company that helps you figure out what your customers want — and his talk was the practical version of the same work: how to find a user to talk to, how to talk to them without leading them, and when in a product cycle to do it. Levin studied at the University of Toronto and had done user research and testing at Sciencescape before starting the company, and later worked in product and research at Thalmic Labs, Finaeo and Meta. He is now co-founder and CEO of Learners, which began as a Toronto meetup called the UXR Collective and became an online learning platform for researchers and designers.
Backers
A founder-run research consultancy; no outside investment is on the public record.
Quick answers
What was SteadfastBeta?
A Toronto user-research company co-founded by Alec Levin. It helped companies work out what their customers wanted, doing the recruiting, interviewing and analysis that product teams often skip.
Is SteadfastBeta still operating?
No. The company's site no longer serves and Levin has moved on; he is now co-founder and CEO of Learners, an online learning platform for researchers and designers.
What did the TechTO talk cover?
Three steps for talking to users: how to get a user in front of you at all, how to ask without leading them to the answer you want, and when in the build cycle to do it.