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On the TechTO stage
Demo of the Month: SnapTravel
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TechTO Raise of the Month: Hussein Fazal of SnapTravel
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The rebound of the travel industry
Watch on YouTube ↗Super booked its first 100 customers without writing any code
Watch on YouTube ↗Every talk is searchable — ask the archive about Super.com ↗
About
Super.com began in Toronto in 2016 as SnapTravel, co-founded by Hussein Fazal (a Waterloo CS grad fresh off bootstrapping and selling ad-tech company AdParlor) and Henry Shi (previously at Google). The pitch: text a bot, get a discounted hotel room. The first 100 bookings were done entirely by hand — Fazal and Shi hunting deals and booking rooms from their personal phones before writing a line of code. The pivot came from the data: customers were booking 2.5–3-star hotels and roughly 60% paid with debit cards. These were people trying to save money, not luxury travelers. The company renamed itself Snapcommerce in 2021, then bought the Super.com domain and rebranded in October 2022 as a savings super app for everyday Americans: SuperTravel deals, a cashback card that builds credit without a hard credit check, interest-free cash advances, and — since 2024 — the Super+ membership bundling 15+ savings, earning, and credit benefits for $15 a month. The numbers have followed: $2B+ in transactions processed, over $1B in savings delivered to members, profitability in 2025 on $200M+ net revenue, and a $65M Series D led by TPG in July 2026 at a $1.2B valuation, with close to one million Super+ subscribers and roughly 300 employees. Along the way: repeat fastest-growing-company rankings (Deloitte 2021, Financial Times 2023), a Forbes Fintech 50 nod, and a NASCAR official-savings-partner deal.
Backers
TPG (led the $65M Series D, July 2026), Inovia Capital (led the 2021 $85M growth round with Lion Capital and the April 2023 $85M Series C), Telstra Ventures, Acrew Capital, Full In Partners, Bee Partners, and Steph Curry; angels include Harley Finkelstein, Neha Narkhede, Deb Liu, and Allen Shim.
Around the web ×6
Quick answers
Why did SnapTravel become Super.com?
The booking data showed who the customer really was: people reserving 2.5–3-star hotels, about 60% paying with debit cards — savers, not splurgers. So the company expanded from travel into money tools (cashback, credit building, cash advances), renamed itself Snapcommerce in 2021, bought the Super.com domain, and relaunched in October 2022 as a savings super app for everyday Americans.
What does Super.com actually offer?
Four things under one app: SuperTravel (members-only hotel and travel deals), the Super.com Card (a cashback Mastercard that builds credit with no hard credit check), interest-free cash advances up to $250, and the Super+ membership — $15 a month for 15+ savings, earning, and credit benefits, from flight deals to prescription discounts.
How big is Super.com today?
As of July 2026: nearly one million Super+ subscribers, over $1B in savings delivered to members, $200M+ net revenue in 2025 (its first profitable year), $2B+ in transactions processed since launch, and roughly 300 employees. Its $65M Series D, led by TPG, valued the company at $1.2B — up from ~$700M at the 2023 Series C.