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Terminus

Terminus was an Atlanta account-based marketing platform, founded in 2014, that helped B2B marketers target named accounts rather than individual leads. Co-founder Sangram Vajre became the category's most visible evangelist. In November 2024 Terminus merged into DemandScience and the brand was retired.

Acquired — Merged into DemandScience in November 2024; the combined company operates under the DemandScience brand and terminus.com now redirects there.

Marketing technologyAtlantaFounded 2014demandscience.com
November 2024merger with DemandScience announced; combined company operates as DemandScienceDemandScience / GlobeNewswire, 2024-11-12
2014year founded, in AtlantaMarTech, 2024

The people

What they build

Account-based marketing platform
Account-based advertising
Intent and engagement data

Open roles via the TechTO Job Board

Working at Terminus

Browse open roles across the community on the TechTO Job Board — Canada’s most connected tech network. Terminus’s roles show up here whenever they post.

Open roles on the TechTO Job Board ↗Or their own careers page: demandscience.com/careers ↗

Jobs live on jobs.techto.org — the only structured source. We link to it rather than scraping career sites, so the board is always the source of truth.

On the TechTO stage

Every talk is searchable — ask the archive about Terminus

About

Terminus was founded in 2014 in Atlanta and built its business on account-based marketing — the argument that B2B marketers should spend against a list of named target accounts rather than chase individual leads. Sangram Vajre, a co-founder, did much of the category-building work, and brought that pitch to the TechTO stage in April 2018 with a talk on how to market and sell like a category leader. In November 2024 Terminus merged into DemandScience, a B2B revenue intelligence and demand generation company, with the combined business operating under the DemandScience brand. The terminus.com domain now redirects there. Vajre has since co-founded GTM Partners.

Backers

Venture-backed through the 2010s; the round-by-round cap table is not itemised here, and the company's ownership question was settled by the 2024 DemandScience merger.

Some figures are founder-stated, not independently confirmed

Quick answers

Does Terminus still exist?

No. It merged into DemandScience in November 2024 and the combined company operates under the DemandScience brand. terminus.com redirects there.

What was account-based marketing?

The practice of aiming B2B marketing spend at a defined list of target accounts rather than at individual leads. Terminus built a platform for it and did much of the work to name the category.

Who spoke for Terminus at TechTO?

Co-founder Sangram Vajre, in April 2018, on marketing and selling like a category leader. He has since co-founded GTM Partners.

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Maintained by TechTO · facts sourced and dated · last reviewed Aug 9, 2026