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About
Mantis calls itself "the data and marketing transformation company" and works in four steps: Appraisal, to establish what a company's data is actually worth and where the revenue in it sits; Readiness, to clean and structure that data for scale and for AI; Productize, to build privacy-compliant data products — lead generation, addressable audiences, insights; and GTM & Brokerage, to take those products to market. Its stated premise is that "every company is a data company, and that your data is the key to exponential, repeatable growth."
Janice Liu founded the firm in late 2023 after a career inside large marketing organisations — SVP and general manager of Magnet, Vision7's martech consultancy, VP of digital solutions at Cossette, and head of digital personalization at CIBC. CanadianSME named her its Business Woman of the Month in December 2024, describing Mantis as a global data consultancy that turns underused first-party data into profitable business lines with an emphasis on ethical use and regulatory compliance.
The company operates as Five Eight Twenty-Two Consulting Inc. and displays client logos for Bird, Embark, Flight Centre, Torstar and Publicis on its site.
Backers
Privately held; no outside investment disclosed.
Quick answers
What does The Mantis Group do?
It helps companies turn their own first-party data into sellable products — valuing the data, preparing it for AI, building privacy-compliant data products such as audiences and lead-generation tools, and taking those to market.
Who founded The Mantis Group?
Janice Liu, in late 2023. She was previously SVP and general manager of Magnet, Vision7's martech consultancy, VP of digital solutions at Cossette, and head of digital personalization at CIBC.
Where is The Mantis Group based?
Toronto. It operates as Five Eight Twenty-Two Consulting Inc., trading as The Mantis Group.