Toronto Ad Ops

Ad operations is the plumbing of digital advertising and it rarely gets its own room. Toronto Ad Ops is that room: a community for professionals in ad operations, digital campaign management, programmatic buying and selling, publisher relations, SEM, digital product management and fraud protection, with a blog, an events calendar and a Facebook group as the main gathering place. One organiser's summary on the group's own site is that what started off small has grown into a collaborative community where people are willing to share what they know. Yuli Shumsky is a founding member; he has spent his career on the buying and selling side of search, social, banners and video, working on early digital bidding platforms before anyone called it real-time bidding, and is now a digital marketing and operations leader at Canadian Tire. He took the TechTO MarketingTO stage in October 2018 — not to pitch the group, but to give digital marketers advice on getting unstuck in their careers.