The people
What they build
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Working at Tradable Bits
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On the TechVancouver stage
Every talk is searchable — ask the archive about Tradable Bits ↗
About
Darshan Kaler and Dmitry Khrisanov founded Tradable Bits in Vancouver in 2010, after Kaler wrapped up his work on the Vancouver Winter Olympics. It began as a free social media experiment that reached 24.5 million monthly active users in its first year before the founders realised it could be a business. The company now sells fan engagement, fan analytics, advertising and messaging products to live events, sports, labels and sponsorship clients, framing its work as acquire, analyse, activate. It has never announced a funding round. Recent work includes multi-year partnerships with Liga MX clubs and selection by 17 Australian Football League clubs for the 2025 season.
Backers
Bootstrapped and founder-owned. No funding round has ever been announced, the premise of Kaler's TechVancouver talk was self-funding, and a podcast appearance is titled Growing to 24.5M Users with No Venture Funding. Current ownership is not formally disclosed
Quick answers
What does Tradable Bits do?
It builds fan engagement, analytics, advertising and messaging products for sports teams, music labels and live event brands, helping them collect first-party fan data and act on it.
Has Tradable Bits raised venture funding?
No funding round has ever been announced. Self-funding was the subject of Kaler's TechVancouver talk, and both founders paid themselves through side consulting for the first year.
Who founded Tradable Bits?
Darshan Kaler, who is CEO, and Dmitry Khrisanov, who is CTO, in Vancouver in 2010. Both are still listed on the company's leadership page.