Trainer+

Trainer+ sells to gyms and trainers rather than to consumers, on the argument that the leverage sits with the professional: only about 2.4% of people work with a fitness professional, so the opportunity is making that professional cheaper and more accessible, not building another tracking app. The platform covers the first consult, every assessment and reassessment, the workout plan, and the data around it. Founder Nick Corneil has used TechTO's HealthTO stage twice to make the wider case — that a doctor needs to know how often someone got to the gym and what changed in their body composition, not how much they bench, and that fitness will only be funded as preventative care once those outcomes are tracked. Customers named on its site include Totum Lifescience, the YMCA of Peterborough and the Prescription to Get Active program; Ryerson University was an early licensee.