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TribalScale

TribalScale is a Toronto digital innovation firm that builds products and transforms engineering teams for large enterprises, working in agile practice across mobile, web and emerging platforms. Founded in 2015 and led by co-founder and CEO Sheetal Jaitly, it rebuilt Canada's ArriveCAN app in 2022.

ProductTorontoFounded 2015tribalscale.com
February 2021exited creditor protection after restructuringBusiness Wire
2022rebuilt the ArriveCAN appGlobeNewswire

The people

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Working at TribalScale

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On the TechTO stage

Every talk is searchable — ask the archive about TribalScale

About

TribalScale sells design, engineering and agile transformation to enterprises and startups — building the product and, as often, changing how the client's own team works. Its TechTO appearance was at SalesTO in March 2019, where Rachel Taylor, then responsible for equipping the business development team with sales training, tooling and process, sat on a panel about building a best-in-class sales process. The firm restructured under creditor protection and exited in February 2021, and rebuilt the federal ArriveCAN app the following year.

Backers

No disclosed venture round found

Some figures are founder-stated, not independently confirmed

Quick answers

What does TribalScale do?

It builds digital products for enterprises and startups and coaches their teams into agile practice, across mobile, web and emerging platforms.

Who took the TechTO stage for TribalScale?

Rachel Taylor, at SalesTO in March 2019. She had come through Unilever Canada campaigns, Mode Media, SlimCut Media and Diply before joining TribalScale to build out its sales process for a growth period.

Did TribalScale build ArriveCAN?

It rebuilt the app in 2022 and used the announcement to propose a Canadian technology consortium; it was not the app's original builder.

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Maintained by TechTO · facts sourced and dated · last reviewed Aug 5, 2026