The people
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Working at Trufan
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On the TechTO stage
Launching Your MVP | Next in Tech S1E1
Watch on YouTube ↗
Acquiring your first customer | Next in Tech S1E2
Watch on YouTube ↗Managing Mental Roadblocks | Next in Tech S1E3
Watch on YouTube ↗Every talk is searchable — ask the archive about Trufan ↗
About
Trufan started by telling brands who their most engaged followers actually were, and acquired SocialRank and PLAYR.gg along the way. In 2021 the team built Surf, which flipped the model — paying consumers for the data instead — and renamed the company Surf in 2022. Clients included Amazon, Netflix, the NBA and the NFL. Datacy acquired it in 2024.
Backers
Investors included Michele Romanow and Ryan Holmes; acquired by Datacy in 2024
Quick answers
What was Trufan?
A Toronto startup founded in 2017 that gave brands data on their social audiences, then pivoted to Surf, a browser extension rewarding consumers for sharing anonymised browsing data.
Does Trufan still exist?
No. It renamed itself Surf in 2022 and was acquired by the marketing analytics company Datacy in 2024.