The people
What they build
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Working at Twitter
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On the TechTO stage
Every talk is searchable — ask the archive about Twitter ↗
About
Twitter is the company Paul Burns represented on the TechTO stage in August 2020, when he was managing director of Twitter Canada and spent a conversation with Carat CEO Alex Panousis on what the pandemic year did to digital marketing. The company he spoke for no longer exists under that name. Elon Musk completed a US$44 billion purchase in October 2022, rebranded the service X the following year, and in March 2025 announced that xAI, his artificial-intelligence company, had acquired X in an all-stock deal valuing X at US$33 billion and xAI at US$80 billion. Burns left in 2023 and is now chief executive of SkipTheDishes in Winnipeg. This page exists because of the talk; it covers the company, not the Canadian office, which Twitter never broke out separately.
Backers
Publicly traded on the New York Stock Exchange until Musk took it private in October 2022. Since March 2025 it has been owned by xAI.
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Quick answers
Does Twitter still exist?
Not under that name. Elon Musk bought Twitter in October 2022 for US$44 billion and rebranded the service X. In March 2025 X was acquired by xAI, Musk's artificial-intelligence company, in an all-stock deal.
Who spoke for Twitter at TechTO?
Paul Burns, then managing director of Twitter Canada, in an August 2020 conversation with Carat CEO Alex Panousis about the further digitization of marketing. He is now CEO of SkipTheDishes.
What was X worth in the xAI deal?
US$33 billion, in an all-stock transaction that valued xAI at US$80 billion, announced by Musk on 28 March 2025.