The people
What they build
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Working at Zenful Sales
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About
Zenful Sales exists for the stage where founder-led selling stops scaling: revenue arrives through referrals and personal relationships, and nobody can say which activity produced it. The firm's own framing is moving founders "from unpredictable, referral-dependent revenue to systematic, process-driven growth," and it names its customer plainly — founders between about $100K and $1.5M ARR. The work spans sales process and revenue operations, fractional sales leadership, and coaching: Laney Lui carries a Professional Certified Coach credential alongside more than fifteen years selling B2B, and the practice deliberately treats the founder's own relationship with selling as part of the problem rather than a soft add-on. Lui took TechTO's community open mic in February 2026 to describe the company in one line — helping founder-led businesses "scale predictable revenue with speed" — and to announce a State of Founder Go-To-Market report for 2026.
Backers
No outside funding is published. Zenful Sales presents itself as a founder-run consultancy, and nothing was found to suggest otherwise — but absence of a published round is not proof there was none.
Quick answers
What does Zenful Sales do?
It builds sales systems for B2B founders — process, pipeline and revenue operations — and coaches founders through the selling itself. The firm describes the goal as moving a company off unpredictable, referral-dependent revenue and onto a process it can repeat.
Who is it for?
Founder-led B2B and technology companies, which the firm puts at roughly $100K to $1.5M in annual recurring revenue — past first customers, not yet running a sales function.
Who runs Zenful Sales?
Laney Lui, its founder, in Toronto. She spent more than fifteen years selling B2B — from frontline enterprise sales to revenue operations leadership at high-growth startups — and holds a Professional Certified Coach credential.