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Laney Lui on the TechTO stage

Laney Lui

Founder & CEO, Zenful Sales

Sales consultingTorontoOn TechTO stages since 2026

Laney Lui founded Zenful Sales, a Toronto consultancy that builds repeatable sales systems for B2B founders running on referrals. She spent more than fifteen years selling B2B — frontline enterprise sales through revenue operations leadership at high-growth startups — and holds a Professional Certified Coach credential, so the work covers both the process and the founder using it.

Also on the stage ×1

Panels and roundups Laney appeared on.

In their words

We help founder-led businesses scale predictable revenue with speed

TechTO, Feb 2026 · watch at 00:28

We are publishing our state of founder go to market report of 2026. There's a lot of insight and tips on what you need to know about what's happening in the marketplace right now so you crush your 2026 revenue goals

TechTO, Feb 2026 · watch at 00:35
A few quotes can’t cover everything Laney said on the TechTO stage. 1,600+ talks are searchable.Ask about Laney

Quick answers

Who is Laney Lui?

The founder of Zenful Sales in Toronto, a consultancy that builds sales systems for B2B founders. She has more than fifteen years in B2B sales, from closing deals at large enterprises to revenue operations leadership at high-growth startups, and is a Professional Certified Coach.

What does Zenful Sales do?

It takes founder-led companies — roughly $100K to $1.5M in annual recurring revenue — off referral-dependent selling and onto a repeatable process: sales process and revenue operations, fractional sales leadership, and coaching for the founder doing the selling.

What did she say on the TechTO stage?

She used TechTO's community open mic in February 2026 to describe Zenful Sales in a line — helping founder-led businesses scale predictable revenue with speed — and to announce a State of Founder Go-To-Market report for 2026, offering it to anyone in the room who messaged her.

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Maintained by TechTO · facts sourced and dated · last reviewed Sep 8, 2026