The people
What they build
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Working at zoolife
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On the TechTO stage
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About
zoolife came out of a pivot. Brizi, the crowd-controlled camera company Anna Hu co-founded in 2014, lost its stadium revenue overnight when COVID cancelled live sport in March 2020. The team called the Toronto Zoo — shut down at the time, with a newborn giraffe nobody could visit — and ran a live-stream campaign with keeper Q&As. Hu told the TechTO stage in March 2024 that animals and sport had more in common than she expected: both nostalgic, both unpredictable content, and a venue in every major city. zoolife launched in October 2022 and spun out of Brizi with a seed round. It operates from 507 King St E in Toronto and works only with zoos, sanctuaries and rehabilitation centres it vets for animal-care standards.
Backers
Seed-funded — Anna Hu said on the TechTO stage in March 2024 that zoolife raised a seed round in order to spin out of Brizi. The individual investors are not named in any source we could confirm, so treat the round as an assumption and the investor list as unknown.
Quick answers
What does zoolife do?
It streams live cameras from accredited zoos, sanctuaries and rehabilitation centres, and lets viewers control them — pan and zoom into a habitat, clip and share moments, and join live talks with zoo experts.
Who founded zoolife?
Anna Hu, who launched it in October 2022 as a spin-out of Brizi, the fan-camera company she co-founded in 2014.
Why did a sports-camera company start streaming zoos?
COVID ended Brizi's stadium business in March 2020. As Hu told the TechTO stage in 2024, the team tested its cameras at the closed Toronto Zoo, and found animals shared what made sport work: unpredictable content, nostalgia, and a venue in every major city.