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Quick answers
Did Aaron Ross co-found Predictable Revenue?
Yes. Predictable Revenue's About page, checked 2026-10-16, says the company "was co-founded by the expert who wrote the book Predictable Revenue" and names Aaron Ross as that author. In a Mixergy interview (2016-03-21), Collin Stewart describes his Vancouver company Carburetor joining with Ross: "Preston, Aaron and I became partners. We essentially became Predictable Revenue." A Nuvini press release (2024-11-18) also calls him "the co-founder of Predictable Revenue." The company page dates the merger to 2014.
What did Aaron Ross do before Predictable Revenue?
Predictable Revenue's About page, checked 2026-10-16, says that as employee 150 at Salesforce.com he was part of the early team that built its enterprise sales development function. For Entrepreneurs (2012-01-24) introduced him as co-author of the then-new book Predictable Revenue, describing the Salesforce group he started that generated leads without cold calls. The London Speaker Bureau profile, checked 2026-10-16, adds that he is Stanford-educated and co-wrote From Impossible to Inevitable with Jason Lemkin.
Has Aaron Ross spoken at TechTO?
No. Predictable Revenue's CEO Collin Stewart spoke at TechVancouver on 2017-05-01 with the talk "One and a Half Startups."
Where is Aaron Ross based, and is he still at Predictable Revenue?
The Turing Fest 2026 speaker page, checked 2026-10-16, says he lives in Edinburgh, UK; the London Speaker Bureau profile says he moved his family from the US to Edinburgh in early 2020. He is not listed on Predictable Revenue's team page (checked 2026-10-16), which names Collin Stewart as Founder & CEO. A Sales Talk for CEOs episode (2025-10-28) refers to Ross as Stewart's "former partner," and The Sales Machine podcast (2026-06-11) bills him as "Author and Sales Advisor." He joined Nuvini's board as a non-voting adviser in 2024-11 and published Predictable Income in 2026.