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Adam Arifi

Co-founder and EVP, FHMatch

Marketplace

Adam Arifi is one of four co-founders of FHMatch (Fitness Health Match), a Toronto marketplace for finding and booking fitness, health and wellness practitioners, and served as its EVP. In 2015 they wrote that recurring injuries had made finding a reliable practitioner hard. The company incorporated in June 2014, launched publicly in November 2015, and was dissolved in December 2019.

Adam hasn’t spoken on a TechTO, TechVancouver or TechWaterloo stage. This profile is here because Adam co-founded FHMatch, which appears in 1 talk in the archive.

Quick answers

Did Adam Arifi co-found FHMatch?

Yes. StartUp Beat's "Lightning Pitch: FHMatch" of 31 July 2015 lists the founding team as David Quenneville (founder, CEO), Adam Arifi (co-founder, EVP), Angela Holland (co-founder, EVP) and Craig Schultz (co-founder, CTO), with headquarters in Toronto and year founded 2014.

What is FHMatch?

FHMatch, or Fitness Health Match, was a platform matching consumers with fitness, health and wellness professionals. Its launch announcement of 24 November 2015, issued from Toronto, described it as a place where "consumers and professionals can search, select and connect", with free accounts on both sides and a 30-day premium trial for practitioners.

Why did Adam Arifi join FHMatch?

In their own founder statement on StartUp Beat, 31 July 2015, Arifi wrote that they lead an active lifestyle but have been "plagued with numerous reoccurring injuries", which made finding a reliable practitioner slow and frustrating, and said they brought a background as an entrepreneur and small business owner to the team.

What does Adam Arifi do now?

Not confirmed as of 2026-09-21. FHMatch itself is gone: the Corporations Canada record for Fitness Health Match Inc. (corporation 8931178) shows incorporation on 20 June 2014 and dissolution on 9 December 2019, with Adam Arifi and David Quenneville listed as the officers on file. Two name searches for interviews, podcasts or a later role returned nothing fetchable outside LinkedIn, X and company-data aggregators, so no present-day role is asserted here (checked 2026-09-21).

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Maintained by TechTO · facts sourced and dated · last reviewed Sep 21, 2026