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Adam Bercovici

Co-founder, LumiQ

EdTech

Adam Bercovici is a co-founder of LumiQ, the Toronto company that delivers accredited continuing education for accountants as podcasts. BetaKit reported that he and Michael Kravshik founded it in 2016 as Luminari and pivoted to podcasts. He was chief revenue officer when LumiQ raised $5 million CAD in 2022 and when Vertu Capital invested in 2024.

Adam hasn’t spoken on a TechTO, TechVancouver or TechWaterloo stage. This profile is here because Adam co-founded LumiQ, which appears in 2 talks in the archive.

Quick answers

Who is Adam Bercovici?

A co-founder of LumiQ, which turns interviews with business leaders into accredited continuing education for accountants. BetaKit reported in September 2024 that LumiQ, formerly Luminari, was "founded in 2016 by Kravshik and CRO Adam Bercovici."

What was Adam Bercovici's role at LumiQ?

Chief revenue officer. BetaKit named him co-founder and chief revenue officer in May 2021 and again in August 2022, and called him CRO in its September 2024 report on Vertu Capital's investment. No current title was confirmed on a page checked in September 2026.

Why did LumiQ turn to podcasts?

In a BetaKit interview published in August 2022, Bercovici described podcasts as "a wonderful way to be able to do something while doing something else" and said LumiQ grew quickly during COVID-19 as accountants looked for digital options. In May 2021 he told BetaKit that compliance learning has very high price points, and podcasts were LumiQ's different approach.

How much has LumiQ raised?

BetaKit reported that LumiQ closed $1.1 million CAD through a convertible note at the end of March 2021, and a $5 million CAD all-equity round led by Firmex founder Joel Lessem in August 2022, bringing total funding to $7.4 million. BetaKit reported in September 2024 that Toronto private equity firm Vertu Capital made a strategic investment; the amount was not disclosed.

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Maintained by TechTO · facts sourced and dated · last reviewed Sep 17, 2026