The people
What they build
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Working at LumiQ
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On the TechTO stage
Founder Journey ft. Michael Kravshik
Watch on YouTube ↗You Don’t Need Fancy Tools to Find Product-Market Fit | Michael Kravshik | TechTO Together Toronto
Watch on YouTube ↗Every talk is searchable — ask the archive about LumiQ ↗
About
Michael Kravshik co-founded LumiQ with Adam Bercovici after their original idea — a CPA recruitment product called Luminari, incorporated in 2016 — went nowhere. The breakthrough came from listening to what CPAs actually complained about. LumiQ's own site dates the company from 2019, when the CPE podcast platform launched. Guests have included Jim Balsillie, former TD CFO Colleen Johnston, and Alexa inventor William Tunstall-Pedoe. Vertu Capital made a strategic investment in September 2024.
Backers
Vertu Capital made a strategic investment in September 2024 (amount undisclosed), its fourth platform investment from Vertu Partners Fund I, with principal Eric Kafka joining the board. An earlier $5M round closing August 2022 was led by Firmex founder Joel Lessem, now LumiQ's CEO.
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Quick answers
What does LumiQ do?
It delivers accredited continuing professional education for accountants as podcast-style interviews with business leaders, tracking the credits automatically.
Who founded LumiQ?
Michael Kravshik and Adam Bercovici. Both now sit on the board; Joel Lessem is CEO.
When was LumiQ founded?
LumiQ's own site says 2019, when the CPE platform launched. The company was incorporated in 2016 under the name Luminari, as a CPA recruitment product, before pivoting.