On the TechTO stage ×2
Founder Journey ft. Michael Kravshik
Watch on YouTube ↗You Don’t Need Fancy Tools to Find Product-Market Fit | Michael Kravshik | TechTO Together Toronto
Watch on YouTube ↗First seen on the TechTO stage in 2025. Every talk is searchable — ask the archive about Michael ↗
In their words
If you get everything else right and PMF wrong, you will fail. If you get everything else wrong and PMF right, you're still in the game.
You aren't on the process of trying to validate your idea. You're trying to devalidate your idea. And if you cannot do that, then maybe you've got something to work with.
We use PMF as a verb. We PMF things. We PMF ideas, features, ways of messaging our customers, everything else.
If you aren't providing something that people care about, then nothing else matters. You can screw up a hell of a lot, but if you get that right, you're probably good.
More from TechTO ×3
Around the web ×1
Quick answers
What is Michael Kravshik known for?
Co-founding LumiQ, which delivers accredited CPE for accountants as podcast-style interviews. LumiQ says 150,000+ finance professionals use it, across 1,000+ episodes.
Is Michael Kravshik still LumiQ's CEO?
No. He is Co-founder and a Board Member; Joel Lessem is CEO. The handover is undated publicly — it happened between September 2024 and his November 2025 TechTO talk.
How did LumiQ find product-market fit?
By listening to what CPAs complained about rather than pursuing the original idea. Kravshik told the TechTO stage in November 2025 he used basic tools — including Excel — to organize customer feedback and validate assumptions.