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Adam Guild

Co-founder & CEO, Owner.com

Restaurant software

Adam Guild is co-founder and CEO of Owner.com, which sells independent restaurants websites, commission-free online ordering and marketing. He started the company in 2018 as Placepull, after growing his mother's dog grooming shop through search marketing, and pivoted it to online ordering in 2020. He left high school in 10th grade and is a Thiel Fellow.

Adam hasn’t spoken on a TechTO, TechVancouver or TechWaterloo stage. This profile is here because Adam co-founded Owner.com, which appears in 2 talks in the archive.

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Quick answers

Who is Adam Guild?

The co-founder and CEO of Owner.com. His own website, checked in September 2026, describes him as CEO at Owner.com, and Owner's August 28, 2026 funding announcement names him co-founder and CEO. Dean Bloembergen is the company's co-founder and CTO.

How did Adam Guild start Owner.com?

On First Round Review's podcast (March 2025) he said he first used search marketing to rescue his mother's struggling dog grooming business in West Hollywood, then built the first version of the product for her. Contrary Research (June 2025) says he sold it to other small businesses as Placepull, narrowed to restaurants in 2018, renamed it ProfitBoss in October 2020 and Owner.com in 2021.

What happened to the company during the pandemic?

TechCrunch reported in August 2021 that he had been working with chains like P.F. Chang's to drive in-store orders, then lost all revenue when the pandemic hit, let go of all but one employee and was rejected from Y Combinator. He told First Round Review (March 2025) that the online ordering product launched in May 2020.

What did Adam Guild do before Owner.com?

He told First Round Review (March 2025) that he started a Minecraft server at 12 that reached millions of players by the time he was 16, and that he dropped out of high school halfway through 10th grade. He received a Thiel Fellowship four years after leaving school; TechCrunch called him a Thiel Fellow in August 2021.

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Maintained by TechTO · facts sourced and dated · last reviewed Sep 16, 2026