On the TechTO stage ×1
First seen on a TechTO stage in 2024. Every TechTO talk is searchable — ask the archive about Akshay ↗
In their words
So many times when we launched this company we were so focused on our own intuition. Oh, you know what, Logan might like that. Yes Theory might like this. Well, you know what, we just asked them — and then they told us what they wanted.
We're personalizing to a level of, literally: we've consumed your content, we're part of your audience, part of your community, here's what we've learned, here's how our product will help you. And every single person we've sent that personalized email to has opened it.
As a founder we're so caught up in this idea of sell, sell, sell. But then what happens after month two? What happens after month three? Are they still there, are they still part of your company, or are they gone?
More from TechTO ×1
Quick answers
What are Akshay Maharaj's three essentials for landing your first customer?
From his February 2024 TechTO talk: understand your target market and know every alternative a customer could pick instead of you; validate constantly and iterate on real feedback rather than your own intuition, tracked against three or four weekly KPIs; and build value-based relationships — personalized outreach, transparency, and retention after the sale.
How did two high school students sell creators like Logan Paul?
On stage Maharaj showed the original site — branded Web Translators International, which he joked looked like a scam company — and said it was what they pitched Logan Paul with. There was no real product: just him, his co-founder, and roughly 60 translators around the world acting as the middlemen.
Has Aview changed direction since 2017?
Yes. Maharaj said it started as a pure subtitling play with no technology, paused while the founders went to university, and restarted after the pandemic. As of his 2024 talk, the work is driven by AI — dubbing, editing and cultural modification — with humans in the loop only when a creator asks for it.